Every financial decision is made by a brain, often under pressure, uncertainty, fatigue or emotional load. Most financial systems assume decision-makers are consistently rational, but behavioural finance research showed us otherwise.

Meet the Team

  • Sophie Hascher, Co-Founder

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  • Yazan Al-Qubaisi, Co-founder

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the process & intersection

  • Neuroscience

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    Behavioural data

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    financial capital

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